The towel industry faces both challenges and innovations.

Despite a promising market outlook, the towel industry still faces challenges such as fluctuating raw material prices and homogeneous competition. Companies are addressing these challenges through diversification strategies, such as developing multifunctional products like antibacterial towels or expanding into new sales channels like cross-border e-commerce. Meanwhile, technological innovations, such as nano-coating technology, are improving product durability and absorbency, providing consumers with a better experience. The industry report emphasizes that balancing cost control and quality improvement is key to future development, and companies need to continuously invest in research and development to maintain market vitality.