The towel industry is ushering in new opportunities for consumption upgrading.

With the growing popularity of healthy living concepts, the towel industry is undergoing structural changes. Consumer demand for high-quality, functional products has increased significantly, driving the market towards premiumization. For example, antibacterial and odor-resistant towels and products made from environmentally friendly materials are gaining popularity, and companies are enhancing product appeal through innovative designs such as jacquard weaving and personalized printing. Industry experts point out that niche markets such as mother and baby products and sportswear are becoming growth highlights, and the market size is expected to continue to expand over the next five years. Companies need to keep up with consumer trends, optimize their supply chains to cope with cost pressures, and ensure sustainable development.